You grew it out for a reason. It should look the part.
Nothing is wrong with your hair. It's what you've been washing it with.
Same shower. Same routine. Hair that finally feels right — from the first wash.
THE PROBLEM
You wash your hair.It feels and looks worse.
Shampoo was designed for short hair. It strips your natural oils every single wash. On longer hair those oils never recover.
— THE MORE YOU WASH IT. THE WORSE IT GETS
— COARSE AND HARD TO MANAGE.
— THE AWKWARD STAGE — MADE WORSE BY THE THING YOU'RE USING TO FIX IT.
THE SOLUTION
RAWKE
CLEANS WITHOUT STRIPPING
Sulfate-free. Lathers properly. Doesn't rob your hair of what it needs.
WORKS FROM THE FIRST WASH
No adjustment period. No transition. Just better hair immediately.
BUILT FOR LONGER HAIR
Not an all hair types formula. Made specifically for medium to long hair.
Same shower. Same routine.
Just the right product for your hair length.
— POWERED BY THE RAW COMPLEX —
Lock in the lowest price we'll ever offer
WHY RAWKE
We didn't reinvent haircare.
We fixed the one thing nobody bothered to fix.
01
Standard shampoo has never been updated for longer hair.
Nobody fixed it. So we did.
02
Co-wash works in theory.
In practice it means weeks of greasy hair and no real clean. We refused to accept that tradeoff.
03
If your hair doesn't feel different after the first wash —
We don't deserve your money.
POWERED BY THE RAW COMPLEX
What's actually inside Rawke.
SODIUM LAUROYL SARCOSINATE
A gentle plant-derived cleanser that removes buildup without stripping your natural oils. The sulfate-free alternative that actually lathers.
PANTHENOL — VITAMIN B5
Penetrates the hair shaft and conditions from the inside out. Leaves hair softer and more manageable immediately after washing.
GLYCERIN
A natural humectant that draws moisture into the hair and locks it there. Prevents the dry coarse feeling that follows every standard shampoo wash.
HYDROLYZED KERATIN
Strengthens and repairs the hair shaft. Reduces breakage and frizz. Particularly effective on longer hair that has been repeatedly stripped by standard shampoo.
Final formulation may vary slightly. All products are sulfate-free, paraben-free, and formulated specifically for medium to long hair.
THE DIFFERENCE
PREMIUM HAIRCARE
CO-WASH
RAWKE
Built for short hair
Not built for any specific length
Built for longer hair
Strips natural oils
Preserves oils
Preserves natural oils
Leaves hair dry and coarse
Can leave hair limp or greasy
Soft and manageable
Requires frequent washing
4-6 week adjustment period
Works from wash one
Actually lathers
No lather — feels unclean
Actually lathers
Harder to manage after
Inconsistent results
Easy to manage after
8–10 oz typical
8 oz typical
16 fl oz
$3–5 per oz
$3–5 per oz
$2.13 per oz — (FOUNDER PRICING)
FROM THE GUYS WHO ASKED US TO BUILD THIS
Before we built a single product, we talked to hundreds of guys with medium to long hair. Here's what they told us.
COMMUNITY MEMBER
“Didn't realize shampoo was the problem until now.”
— Eric H.
Grew his hair out last year
COMMUNITY MEMBER
“I'm in that awkward middle stage right now and nothing works.”
— Francisco E.
8 months into growing it out
COMMUNITY MEMBER
“I've tried everything. Nothing was built for this length of hair.”
— Brock C.
Medium length hair
Rawke is built by the founder of Ballsy — a men's grooming brand launched, scaled and acquired in 2021.
THE SYSTEM
THE VALUE
MOST PREMIUM MEN'S HAIRCARE
$4–5 per oz
RAWKE
$2.13 per oz
FOUNDER PRICING
16 fl oz per bottle — twice the size of most competitors.
Same shower. Better value.
The Wash
Cleans. Doesn't Strip.
ACTUALLY LATHERS
WON'T STRIP NATURAL OILS
WORKS FROM THE FIRST WASH
POWERED BY THE RAW COMPLEX
$34 FOUNDER PRICING
$44 after launch
16 FL OZ
The Conditioner
Makes It Feel Right.
RESTORES NATURAL OILS
NO HEAVY RESIDUE
NO ADJUSTMENT PERIOD
POWERED BY THE RAW COMPLEX
$34 FOUNDER PRICING
$44 after launch
16 FL OZ
Full System (01 + 02)
Best ValueThe complete system.
Designed to be used together.
473 ML / 16 FL OZ PER BOTTLE
$68
$88 after launch
(SAVE $20)
Lock in the lowest price we'll ever offer.
"
I started growing my hair out and got frustrated with how it felt after washing — dry, puffy, harder to manage. I thought something was wrong with my hair. Nothing was wrong with my hair. I just couldn't find anything built for it. So I built it. Raw hair. Treated right. That's Rawke.
Adam Hendle
· FOUNDER, RAWKE
FOUNDER OF BALLSY, ACQUIRED 2021
Lock in the lowest price we'll ever offer.
FOUNDER WAITLIST
Get in early.
Pay less.
Always.
Founder pricing is $34. Retail launches at $44. The difference is $20 on the full system.
Lock in the lowest price we'll ever offer · no commitment.
No spam. Unsubscribe anytime.